Who We Are
We are content marketing and sales enablement experts that partner with you to connect your products and services to a receptive audience.
How We're Different
We are not your typical publishing house – no rate cards, media kits, or pay-per-lead contracts. We specialize in strategic partnerships with custom outcomes, valuable connections with buyers, and clean, concise, quality data.
What We Do
We help lead your team to the Right Person, with the Right Message, at the Right Time by providing the support and tools so you can Follow Your Buyer.
How We Help
We connect you to established and engaged audiences that trust and value our publications.
The keystone of every LSC program, Audience Access helps you develop unique and compelling insight into your target market.
Research provides you with insights into the most important challenges your target buyers are facing.
From lead generation and nurture to conversion and analysis, we do more than simply deliver leads, we help our clients build relationships with prospects, making them better qualified and more likely to buy.
From banner ads to highly customized virtual events, we help get your name in front of our readers so you can be recognized as a best-in-class partner alongside our trusted brands.
Helping you publish valuable, custom content using a best-in-class proven process to create needed commercial insight.
Getting your content to the right audience at the right time in the right way.
Using our proprietary database, you gain access to behavioristic, demographic, and firmographic data to identify, profile, categorize and share notable events in a timely manner.
Common Client Challenges
“We need to get our target prospects to engage with our content”
The Challenge: A CRO was looking to build awareness and increase their share of voice among clinical trial stakeholders in our audience.
The Opportunity: The Clinical Leader team knew upwards of 30,000 content engagements were generated for CRO partners in the previous 12 months. In looking closely at the engagement data, it became clear that the vast majority of those engagements were generated from custom newsletters.
The Solution: We worked with this CRO to create themed newsletters featuring their content exclusively, which boosted their program results.
“Turning leads into deals is SO HARD”
The Challenge: A leading clinical trials technology company was trying to land a key partnership with a big pharma prospect. Their business development team learned the deal had stalled and that partner evaluation would take longer than expected.
The Opportunity: The Clinical Leader team has seen success in custom nurturing programs for top-of-mind awareness, and keeping this technology provider of mind among stakeholders would increase their chance of winning when the pharma company was ready to choose a partner.
The Solution: Stakeholders were sent a combination of Clinical Leader editorial, Clinical Leader guest columns, and this partner’s content at a strategic cadence.
“Our division has a daunting growth goal and we need good leads to reach it”
The Challenge: A division within one of our partner companies was tasked with growing their pipeline of biopharma prospects focused on monoclonal antibody therapies (mAbs).
The Opportunity: Our Bioprocess Online team has access to quality detailed demographic and firmographic lead data through our custom analytics offering that uses a proprietary algorithm to eliminate false leads and robotic traffic.
The Solution: The Bioprocess Online team manually tagged target mAbs accounts and then created a custom lead report identifying which molecule they were focused on. Applying this extra layer of data saved our partner time and allowed them to zero in on the leads they were most eager to engage with.
“We just expanded capacity, now we need to fill it”
The Challenge: A CDMO was well-established among traditional pharma companies. They had just expanded their capacity by acquiring a new facility that was equipped to support scale-up for emerging cell and gene companies.
The Opportunity: This CDMO knew that if they could gain name recognition among cell and gene prospects they could offer them the valuable facility space they’d created.
The Solution: The Cell and Gene business development team helped this CDMO add its content from our sister publication, Outsourced Pharma, to this audience. By tailoring their existing content and keeping their back-end reporting the same, this CDMO was able to access a new, hard-to-reach audience without any onboarding hassle.
“Our small team is overwhelmed with lead data, so we need help qualifying and prioritizing them”
The Challenge: A CDMO’s program with Outsourced Pharma was working so well that their relatively small business development team was struggling to keep up with lead volume.
The Opportunity: This CDMO needed a way to quickly filter leads and prioritize them based on fit.
The Solution: Our data analytics team customized a lead report to include fields such as therapeutic area, route of administration, molecule type, and company size to help prioritize follow-up efforts and tailor their prospecting approach.
“Our SMEs don’t have the bandwidth to help us create content”
The Challenge: A client knew they needed to get in front of their target audience with valuable early-stage content, but their subject matter experts didn’t have the time to help them produce it.
The Opportunity: The Outsourced Pharma team knew we could help our client access quality leads, help them generate valuable content, and provide insight for future topics.
The Solution: Our Content Services team worked with our client to create a host of valuable content and developed a program to distribute it to the right audiences. In addition to our sites and newsletters, we helped build a successful custom newsletter strategy, and eventually added webinars to broaden their reach.
“We need to let the world know about our rebrand”
The Challenge: A leading life sciences supplier came to us looking for unique opportunities to help accelerate their rebranding efforts. Our partner wanted to make a bigger splash than traditional banner and print ads.
The Opportunity: The Bioprocess Online editorial team interviews some of the biggest names in the industry in our podcast studio and broadcasts to thousands of listeners. We knew our partner could benefit through participation.
The Solution: Together we developed an original podcast series, exclusively sponsored by our partner. These podcasts have been downloaded more than 20,000 times since they launched.
“Our marketing team needs to send more MQLs to the sales team”
The Challenge: When COVID-19 prevented travel, the business development team at a client organization could no longer visit clients’ offices and were losing key insights into relationships and information about upcoming projects.
The Opportunity: The Bioprocess Online team regularly utilizes our Enhanced Lead Intelligence (ELI) reports, providing customized reporting packages that focus on content engagement activity for key accounts across the Life Science Connect network.
The Solution: The team developed a customized enhanced lead report package for the client’s marketing team, providing many of the insights they had been getting with in-person meetings with their customers and prospects.
Let's work together.
Whether you're ready to hit the ground running or just starting and have questions, we're here to understand your goals and explore how we can help you.